HOLLANDER SLEEP PRODUCTS, Boca Raton, FL
Home Bedding Product Manufacturer

JULY 2017 thru APRIL 2019

 

Sr. Director of Creative Marketing, Jan 2018 – Apr 2019

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• Reported to: SVP Marketing

• Direct & Indirect reports: Art Director, Project Manager, Sr. Digital Graphic Designer/3D Animation Specialist, Sr. Graphic Designer, Graphic Designers (3)
   

• Responsible for working directly with the SVP of Marketing on the overall vision of the company and each brand.
   

• National & international managed brand library includes:
  (Licensed) Beautyrest, Calvin Klein, Nautica, Ralph Lauren
  (Proprietary) Great Sleep, I AM, Live Comfortably, Pacific Coast
   

• Worked closely with national retailers on both branded and private label placements: Bed, Bath & Beyond, Costco, Target, Walmart, Macys, Bloomingdales, etc.
   

• Oversaw the art department to ensure all art work follows the vision strategy put in place for each brand and the overall organization. Implemented successful processes and procedures into the department to manage growth, such as proofing standards, job tracking, and routing responsibilities.
   

• Essential role in the marketing, creative, art and digital communications.
   

• Worked with the art director and marketing department as a coach, instructor and critic, developing creative guidelines, implemented and oversaw all routing and tracking procedures, ensuring production of fresh, relevant and creative visual communications supporting the marketing goals, brand guidelines and strategies.
   

• Ensured all work done by the creative team meets the objectives provided.
   

• Provided creative input for packaging, print, collateral, websites, email & social media campaigns, advertising, videos, trade shows, showroom design, photoshoots and many related tasks based on corporate and brand vision.
   

• Worked directly with copy writers, graphic designers, content & marketing managers, merchandisers, quality & compliance team, and account managers to make sure the department is consistently aligned with the overall corporate vision, brand guidelines and strategies.

 

Other positions held at this company:

 

Creative Director, Jul 2017 – Dec 2017

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HOLLANDER SLEEP PRODUCTS (PREVIOUSLY PACIFIC COAST FEATHER COMPANY), Seattle, WA
Home Bedding Product Manufacturer

AUGUST 2007 thru JULY 2017

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Creative Director, Jun 2016 – Jul 2017

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• Reported to: SVP Marketing

• Direct reports: Graphic Design Manager, Graphic Designers (4)
   

• Responsible for working directly with the SVP of Marketing on the overall vision of the company and each brand.
   

• National & international managed brand library includes:
  (Licensed) Calvin Klein, Sealy, Sheex, Spring Air, Stearns & Foster, Tahari
  (Proprietary) Pacific Coast, Restful Nights
   

• Oversaw the art department, providing creative direction and ensuring brand standard are upheld.
   

• Worked directly with the marketers on packaging, showroom design, and advertisements.
   

• Tracked and routed all jobs going in and out of the department. Approximately 2,000 annually, routing them through brand marketers, merchandisers, quality and account managers to ensure accuracy.
   

Other positions held at this company:

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Senior Graphic Design Manager, Jun 2014 – Jun 2016

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Graphic Design Manager, Dec 2010 – Jun 2014

 

Graphic Design Assistant Manager, Sep 2008 – Dec 2010

 

Graphic Designer, Aug 2007 – Sep 2008

 

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Pacific Basin Communications, Honolulu, HI

Largest Publisher of Consumer Magazines in the State of Hawaii

DECEMBER 2006 thru JULY 2007

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Advertising Art Director

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• Provided art direction and production for display advertisements, special advertising sections, and editorial pages for all Pacific Basin publications as well as non-run-of-book advertisements and corporate collateral.
   

• Responsible for preflighting and proofing of submitted ad materials.

 

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DBA CHRISTINE SHOTWELL, Honolulu, HI

Freelance Graphic Designer

JANUARY 2004 thru DECEMBER 2006

 

Graphic Designer

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• Design and production of business collateral, identity, advertising, publications and announcements.
   

• Complete project management from design to print brokering.
   

• Responsible for preparing and submitting files for desired media (offset, in-house, publications and advertising media).

 

 

MADSKILL PRODUCTIONS, Honolulu, HI

Advertising Agency

APRIL 2002 thru FEBRUARY 2004

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Graphic Designer

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• Designed all areas from business collateral to complete advertising campaigns.
   

• Creative marketing.
   

• Preflighted and prepared for various printed media.
   

• Complete project management from design to print brokering.